Lead with courage.
Live with purpose.
Build with kindness.
Creating a new narrative for leadership — where strategic surrender and leading with radical kindness are not just ideals, but the roadmap to a thriving life.
What if success didn't have to mean sacrifice?
For too long, ambition and surrender have been seen as opposites. But what if surrender — the conscious choice to release what drains and double down on what nourishes — is the most strategic move you can make?
about me
Meet Riem Elfar
I’m Riem, a leadership coach, working mother, and author of Strategic Surrender. After almost two decades in the corporate world focusing on leadership coaching and organizational culture, I’ve seen how easily we trade alignment for achievement, and how costly that can be to our confidence, our wellbeing, and our impact.
My work is about helping you return to center. Whether you’re navigating working motherhood, leading at scale, or stepping into a new role, I help you pause, reflect, and reimagine what’s possible when you lead from within.
Strategic Surrender
A New Way for Mothers to Lead and Live
Your roadmap to leading and living with intention. Strategic Surrender offers a new lens on ambition, motherhood, and leadership — one rooted in purpose, not performance. Inside, you’ll find real stories, reflection zones, and practical frameworks to help you:
- Let go of the myths that keep you small or stretched thin
- Rebuild your sense of agency in work and life
- Redefine success on your own terms
Work With Me
Whether you’re seeking personal transformation or a spark of inspiration, my work meets you where you are — helping you translate Strategic Surrender from insight to action.
01.
1:1 Coaching Personal & Transformative
Coaching through the lens of Strategic Surrender — where clarity meets courage. This is for women and leaders ready to pause, realign, and lead from within. Together, we move from overextension to alignment, from proving to purpose.
02.
Masterclasses Collective Learning & Reflection
Join small groups or teams who want to deepen a particular theme from Strategic Surrender — without the full coaching commitment. Immersive workshops that help you pause, reflect, and apply key frameworks in real time.
03.
Speaking Engagements Inspiration & Awareness
Bring Strategic Surrender to your conference, event, or leadership retreat. Through keynotes and conversations, I help audiences challenge outdated definitions of success and reconnect with meaningful leadership.
Not sure where to start?
If you’re curious which path fits best, let’s explore it together.
You're Not Alone in This Journey
Strategic Surrender is more than a book — it’s a movement. A community of working mothers and leaders choosing to live and lead with intention, not exhaustion.
Join Riem and a network of women redefining what leadership and balance truly mean — together.